TOP has proven success in private domain operations.
Leveraging tools such as WhatsApp, we help businesses achieve refined user management and value conversion.
User Onboarding into Private Domain
Guide users step by step from public channels into controllable private channels (e.g., WhatsApp groups).
Attract users with coupons, lucky draws, or quality content.
Ensure a smooth onboarding process to reduce churn.
User Analysis and Segmentation
Collect user behavior, transaction, and demographic data.
Segment users with tags based on different types (e.g., new, active, dormant users).
Develop differentiated operation strategies to improve conversion rates.
Content and Value Delivery
Provide continuous content (promotions, events, knowledge sharing) to enhance user engagement.
Build a diversified content ecosystem (articles, short videos, community interactions).
Deliver value so users perceive the brand as professional and trustworthy.
Lifecycle Management
Implement differentiated operation strategies according to different user stages (new → activation → repurchase → retention).
Provide end-to-end, companion-style services.
Flexibly adjust strategies at each stage.
Activation and Conversion
Use personalized recommendations and campaigns to encourage users to make their first purchase or repurchase.
Leverage limited-time offers, point redemption, and gamification to boost conversion rates.
Retention and Loyalty Building
Strengthen user loyalty through points, membership systems, and exclusive benefits.
Continuously improve user satisfaction so that users become brand advocates
5A Operation Strategy for Private Domain Users
By applying the 5A strategy — Aware → Appeal → Ask → Act → Advocate, businesses can achieve user growth and conversion across the entire lifecycle.
Membership Tiers
Users are divided into different levels based on value and purchasing power, with differentiated benefits to promote retention and repurchase.
- Regular: Basic users enjoying fundamental services.
- Selected: Preferred members with more discounts and event access.
- Elite: Elite members with benefits from banks, retail, and credit card partners.
- Premier: Premier members with exclusive privileges tailored to high-value clients.
CPA & CPS Models
Private domain operation models based on conversion (CPA, cost per user registration/activation) and transaction (CPS, cost per sale/revenue share), improving return on investment (ROI).
- CPA (Cost Per Action): Pay based on user actions such as registration or activation.
- CPS (Cost Per Sale): Share revenue based on actual user transactions.
- Advantages: Result-oriented, lower risk, and more efficient capital utilization.
